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New Qoof Website Goes Live
Beit Shemesh, Israel, January 1, 2008 – Qoof Ltd. (“Qoof”) announced today that its new website is live. As a vital aspect of the expansion of Qoof’s video commerce operations, the website displays a whole new range of video commerce solutions that are the core of Qoof’s business.
 Qoof is unique in the world of online video shopping. Qoof holds the promise to change the world of e-Commerce by vastly improving the use of online shopping videos. Although Internet video has proven to be an extremely effective sales medium, Qoof makes it even more profitable by focusing on sales conversion, and not mere advertising.
That is why Qoof invented the term “Video Commerce”. Qoof’s website targets web publishers and e-Commerce retailers, or “eTailers”, with a set of technologies and services that maximize their potential for generating revenue from online product videos.
Qoof lets eTailers sell their product using video publishers who are members of the online Qoof Network. Through the Qoof Network, publishers view e-Tailer videos that can be self made or created through Qoof Studios, a Los Angeles based video studio.
If the type of product being displayed matches a publisher’s viewer profile, publishers download the video to the Qoof Widget. The Qoof Widget then becomes a virtual retail store, containing a full range of information, communication, and purchasing functions that make it as easy as possible for the consumer to make a buying decision. The Qoof Widget also functions to facilitate the settlement process between consumers, eTailers, and publishers through seamless back-end connections and highly detailed reporting functions.
The combination of targeted audience and advanced widget technologies bring out the best in online video’s sales potential.“The old website was about our market entry strategy, namely, a destination site for product videos”, said Richard Kligman, Founder and CEO of Qoof. “Now that we’ve completed a lot of the development of our new widget and networking solution, it’s time to get the word out with our new website”.
About Qoof
Qoof is the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches e-Tailer videos with web publishing channels.
For more information, contact:
Qoof LLC (United States office): +1-212-444-1924 (fax +1-212-658-9437)
Qoof Ltd. (Israel office): +972-77-910-0660 (fax +972-2-591-6150)
Qoof Studios: +1-212-444-1924 (fax +1-212-658-9437)
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