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Qoof Announces Release of New Video Widget
Shemesh, Israel, January 1, 2008 – Qoof Ltd. (“Qoof”) announced today the release of its new advanced video widget as a central part of Qoof’s extended strategy for the video commerce market. The Qoof Widget has the potential to drastically improve e-Commerce sales for online retailers, their affiliates, and web publishers.
 The Qoof Widget is the most advanced video platform on the Web. The flash-based widget is intended to provide everything that online retailers, affiliates, publishers, and consumers need in a rich media video platform. Unlike other video widgets, the Qoof Widget’s focus is on-site sales. All product information, consumer communications, and purchase steps are available through the widget. The large number of embedded video shopping functions, including price comparisons, reduce the chance for a potential buyer to leave the site in search of more information or better deals.
The widget is designed to maximize on-site sales conversion. For businesses trying to make money from the Web, the Qoof Widget really brings home the sales power of online video.
“Right now, video is being used by online retailers for advertising,” said Richard Kligman, CEO and Founder of Qoof. “Although they are getting a better response than any other media, Qoof moves their sales potential to a new level. The Qoof Widget provides everything required for an informed buying decision, and locks in the consumer’s interest for an immediate, on-site buy.”
The Qoof Widget is the latest addition to Qoof’s range of products and services for the video commerce market. Qoof also recently launched a new website, which serves (among other things) as a networking tool for online retailers and publishers. Together with the Qoof Widget and Qoof Studios (www.qoofstudios.com), Qoof gives video commerce players everything they need to make the most of their online sales.
About Qoof
Qoof is the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches e-Tailer videos with web publishing channels.
For more information, contact:
Qoof LLC (United States office): +1-212-444-1924 (fax +1-212-658-9437)
Qoof Ltd. (Israel office): +972-77-910-0660 (fax +972-2-591-6150)
Qoof Studios: +1-212-444-1924 (fax +1-212-658-9437)
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