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News
Welcome to Qoof’s News section. Here we list stories of interest to the video commerce industry, as well as those related specifically to Qoof. This section is constantly being updated, so check back often.
Qoof Mentions
Qoof to appear in Silicon Valley
January 12, 2007 - Qoof was chosen as one of 15 Israeli start ups to present
to the world's major Internet industry players in Silicon Valley next month.
Qoof Founder Speaks at “Video on the Net” Conference in Boston
November 11, 2007 – Richard Kligman, Founder and CEO of Qoof, recently spoke at the “Video on the Net” Conference series held in Boston.
Qoof's CEO at VON
October 31, 2007 - Richard Kligman of Qoof on a panel at VON Panel 2007, called "Making Money in the Video Ecosystem." The panel takeaway? Shorter, niche VOD are the next land-rush for all businesses.
NewTeeVee Mentions Qoof
August 22, 2007 – NewTeeVee.com, a leading video blog, cited Qoof as an example of user-created videos for the purpose of advertising. NewTeeVee is owned by Giga Omni Media, a leading online news provider.
News Stories
Ephraim Tabackman joins Qoof.
In what is being looked at as a huge gain for Qoof, one of the most sought after and top flash developers in Israel; Ephraim Tabackman has officially joined Qoof as Senior Software and Usability Architect.
A Killer App For Video Selling? - www.intevix.com
To say that video online is a massive market opportunity with many folks running for it is an understatement.
Growing consumer adoption of online video expected to rise a dramatic 72 percent increase. Online video ad spending to rise to $7.1 billion by 2012. More customer-centric online video applications will increase the medium’s appeal for consumers and marketers.
The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year, states Bizreport.com
Video Sharing Sites Go Mainstream. Twenty-two percent of Americans shoot their own video, and 14 percent post their videos online. The percentage of Internet users posting videos has tripled since an earlier study taken in the first quarter of 2006.
Online TV Ads Suck Less Than TV Ads On TV: Study – www.techcrunch.com
A recent study has found that consumers are more engaged by online TV ads than those watched on a regular TV set.
ADTECH Analysis Reveals Online Advertising Click-through Rates are Falling - www.adtech.com
Decreasing click-through rates may be due to viewers becoming accustomed to banner advertising. New formats such as video ads are needed to regenerate interest in online advertising.
Online Video Ads Have Double Click-Through Rates of Standard Ads, eMarketer Reports - www.beet.tv
Online video advertising is an effective medium and leads to clicks on video ads at higher rates than standard advertising.
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