The Qoof Concept

About Qoof

Qoof was founded in 2006 by online video veteran Richard Kligman, who realized that current e-Commerce videos were failing to capitalize on the full potential of the medium. Distribution practices that didn't properly target consumers, video platforms that didn't grab consumer attention, purchasing methods that didn't streamline commerce, were a failure to both companies and consumers.

Qoof represents an evolution in online video advertising and commerce. A major step beyond mere advertising and a first step toward a full, interactive advertising video platform, Qoof’s interactive video advertising technology maximizes the value of online video to seller and buyer alike.

Qoof is privately funded and based in Israel.

What is Qoof?

Qoof's interactive video ad technology converts video advertising views into monetizble interactions. Qoof in-player app technology allows advertisers to modularly insert custom engagement components into existing rich media assets. Qoof advertising app technology can be distributed across third party playters and muli-screen advertising platforms, empowering advertisers with seamless super distribution capabilities.

Qoof combines common tools that brands and e-tailers use on their sites and integrates them into the videos advertisers want to distribute. The end result is a fully interactive video, providing the information customers need to make purchasing decisions, as well as the capabilities to buy directly from the video asset.

Qoof combines all the tools that brands and e-tailers use today on their site and integrate it with any video the advertiser wants to distribute. The end result is a fully interactive video creative where a customer can get every piece information needed to make a decision and also the ability to take an action right from the creative unit itself. Qoof advertising app technology can be distributed across third party players and multi-screen advertising platforms to reach the broadest range of distribution locations including onsite, affiliate networks, ad networks, social media and social gaming locations (virtual currency). In essence we have developed a decentralized video shopping platform that can be easily customized to meet any advertisers demands.