The Qoof Concept
Mission Statement
Qoof is the first video commerce platform that maximizes the commerce potential of online video through a unique networking service that matches e-Tailer videos with web publishing channels.
The Theory of Qoof
Qoof was founded in 2006 by Richard Kligman, a veteran of the online marketing world. Qoof was born out of recognition that conventional e-Commerce videos fail to realize the medium’s full potential. These failures include distribution methods that don’t properly target consumers; video platforms that don’t really grab the consumer’s attention or answer their questions; and purchasing methods that don’t make settlement as easy as possible for all parties.
That’s why Qoof coined the term “Video Commerce”. Qoof represents the evolution of online shopping through video. A major step beyond mere advertising, Qoof maximizes the commerce potential of online video by:
- Offering eTailers the opportunity to sell their product using targeted web video publishers who are members of the Qoof Network.
- Allowing virtually anyone with a web presence to generate revenue by creating their own Qoof-powered online shopping channel.
- Reducing the chance of consumers “clicking-out” while facilitating an end to end settlement process with a video platform that is attractive, informative and capable of seamless back-end connections and reporting functions, namely, the Qoof Widget.
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